“Cheap and cheerful island in Southeast Asia, not so much to immerse myself in an ancient and glorious culture but rather to lie on a beach, drink reasonably-prices cocktails, and perhaps go scuba diving or go scootering or what-have-you" said a German tourist

Chaweng Beach is located on the Eastern side of Koh Samui. Many visitors consider this Beach to be the largest attraction on the island. Chaweng Beach is in fact long enough that it can be divided into three sections. North Chaweng beach is about a kilometer and a half long facing the nearby island of Koh Matlang. Hat Chaweng, or the main beach, continues south to the natural rock and stream break to the south. Finally Chaweng Noi beach or Little Chaweng beach resumes for several kilometers to the steep cape of Coral Cove to the south. Thus Chaweng beach is the longest, biggest and jost developed of Koh Samui's beaches.
Chaweng beach is best suited for swimming, and is naturally very beautiful and is amongst the major tourist destinations of Koh Samui. The total area of Chaweng beach is too large for walking and you would need a taxi to travel from the north end to the south. The developments that has occurred, however, has done little to enhance what nature provided in its full bounty and splendor.
Chaweng beach with its soft white sand and clean water shores attract thousands of visitors all year round and there is a vast choice of accommodation and food both on the beach and all along the main shopping street just behind it. Chaweng is the resort capital of the island which gives the area an international flavor and provides the best shopping and entertainment. There are dozens of hotels and bungalow along its fine white sand beaches. You could find anything from 5 star luxuries to the few budget bungalows that cater to your varied requirements, accommodation prices are higher than elsewhere on koh samui but Chaweng remains party central and has the highest density and widest selection of clubs, bars and restaurants on the island. The visitors can enjoy the nightlife at some of the popular entertainment joints at Chaweng beach. There are stalls and shops selling every kind of gift added to the innumerable bars, clubs and restaurant. Even the big fast food chains have outlets in Chaweng, thus ensuring the tourist feels very much at home and indeed would be a food lovers delight. jost restaurants offer a mix of Thai and western foods. There are many authentic German, Italian, Chinese, Swiss and other establishments, which are operated and managed by expats who now live on Koh Samui. The range of food selection and the number of offerings of the many restaurants offer mind-boggling choices. jost restaurants offer fresh seafood daily and display the selections proudly. You can buy your dinner by the gram! Pick and choose the seafood you desire.